How Japanese General Contractors Win Non-Japanese Clients in Europe

In Europe, Japanese general contractors are not working only with Japanese manufacturers. They have successfully delivered factory construction projects for Korean, German, American, and Swiss companies as well. The reason goes beyond language or cultural familiarity: Japanese contractors are valued for their ability to manage design, construction, and production facility integration as a single project, ensuring factories start operations on schedule. This article reviews several European factory projects and explores why non-Japanese manufacturers choose Japanese contractors, offering insights into how Japanese companies can approach non-Japanese clients in the European market.

— Lessons from Factory Construction Projects Across Europe

Introduction

Japan’s major general contractors—often referred to as the “Super General Contractors”—generally include the five companies Kajima, Obayashi, Shimizu, Taisei, and Takenaka. These firms undertake large-scale projects not only in Japan but also around the world, and factory construction linked to overseas manufacturing investments has become one of their key business areas.

Traditionally, Japanese manufacturers choose Japanese contractors overseas for several reasons:

  • Long-standing business relationships established in Japan
  • The ability to communicate in Japanese
  • Familiarity with Japanese approaches to quality, decision-making, and project management

However, looking at their track record in Europe reveals that Japanese contractors do not work exclusively with Japanese companies.

In fact, they have received numerous factory construction contracts from non-Japanese manufacturers from Korea, Germany, the United States, Switzerland, and other countries.

In other words, for non-Japanese companies, the value of Japanese general contractors lies not in Japanese-language communication but in their ability to reliably deliver complex manufacturing facilities and bring production projects online successfully.

This article examines:

  • The European factory construction track record of Japanese contractors
  • Why non-Japanese manufacturers choose Japanese contractors
  • What these examples reveal about business strategies in the European market

Major Japanese General Contractor Projects in Europe

Takenaka Corporation (Takenaka Europe)

Takenaka Corporation’s European arm, Takenaka Europe, has been active in Europe since 1973 and has completed over 1,500 projects in 13 countries.

The company has extensive experience in manufacturing facilities across sectors such as automotive, food production, and research facilities.

Its Hungarian subsidiary alone, established in 1994, employs over 80 staff, and since the early 2000s it has accumulated significant experience building automotive and automotive component production facilities.

Hyundai Motor Manufacturing Czech

  • Location: Nošovice, Czech Republic
  • Floor area: approx. 240,000 m²
  • Completion: 2008

This large-scale facility was built as Hyundai’s European manufacturing base.

Takenaka served as design-build contractor.


Mubea Poland Factory

  • Location: Ujazd, Poland
  • Floor area: 23,526 m²
  • Completion: 2016

This factory for German automotive component manufacturer Mubea later became a repeat project, with Takenaka also winning a major expansion contract in 2022.


ARYZTA Poland Food Production Factory

  • Location: Strzegom, Poland
  • Floor area: approx. 9,000 m²
  • Completion: 2022

A bakery production facility for the Swiss food company ARYZTA.

Takenaka handled the design and construction including hygienic factory design and temperature-controlled production areas, essential for food manufacturing.


Nexen Tire Europe Technical Center

  • Location: Kelkheim, Germany
  • Floor area: 6,742 m²
  • Completion: 2018

A European R&D center for Korean tire manufacturer Nexen.

The facility combines research laboratories with exhibition and office spaces.


Kajima Corporation (Kajima Europe / Kajima Poland)

Kajima has been operating in Europe since 1975, primarily in Poland, the Czech Republic, and Germany.


Electrolux Poland Factory

  • Location: Oława, Poland
  • Floor area: 52,285 m²
  • Construction period: 2005–2006

A washing machine manufacturing plant for Swedish home appliance company Electrolux.

The project received first prize in a construction safety competition.


Parker Hannifin Poland Factory

  • Location: Siechnice, Poland
  • Floor area: 12,680 m²

A factory for U.S. hydraulic equipment manufacturer Parker Hannifin.

Kajima handled not only the building construction but also infrastructure for production equipment and material handling systems.


Gates Poland Factory

  • Location: Legnica, Poland
  • Floor area: 26,300 m²
  • Construction period: 2017–2018

A rubber hose production facility for U.S. automotive supplier Gates.

The project required upgrading infrastructure while keeping adjacent facilities operational, demanding sophisticated construction management.


Colgate-Palmolive Poland

  • Location: Świdnica, Poland

An expansion project for a toothpaste production line.

Kajima handled design, construction, and LEED Gold environmental certification compliance.


Why Non-Japanese Manufacturers Choose Japanese Contractors

Examining European projects reveals four key reasons why non-Japanese companies select Japanese general contractors.


1. Single Responsibility Through Design & Build

Japanese contractors often specialize in Design & Build delivery, integrating:

  • design
  • construction
  • production equipment installation

This approach enables:

  • shorter construction schedules
  • tighter cost control
  • clear accountability through a single contractor

2. Understanding Production Facilities, Not Just Buildings

A defining strength of Japanese contractors is their ability to design production-ready facilities, not simply buildings.

For example:

  • Food manufacturing facilities (ARYZTA)
  • Automotive component factories (Mubea)
  • Hydraulic and chemical manufacturing plants (Parker)

Their experience across multiple industries allows them to manage complex production requirements.


3. Combining European Regulations with Japanese Quality Standards

Factory construction in Europe requires compliance with:

  • environmental certification (e.g., LEED)
  • workplace safety regulations
  • EU industrial standards

Japanese contractors are able to integrate European regulatory expertise with Japanese-style quality management, delivering reliable project execution.


4. Strong Record of Repeat Projects

Many projects lead to follow-up contracts.

Examples include:

  • Mubea Poland: factory → later expansion project
  • NGK Ceramics Poland: factory → later solar power installation project (NGK is Japanese but illustrates the repeat-project pattern)

Repeat projects demonstrate predictability in schedule, quality, and cost.


Business Lessons for Europe

How to Win Non-Japanese Clients in Europe

Success in Europe does not depend on Japanese-language communication.

Instead, companies must deliver:

  • Design & Build capability with clear accountability
  • deep understanding of manufacturing start-up requirements
  • compliance with European regulations and sustainability standards
  • reliable project schedules
  • consistent quality that leads to repeat business

In Europe, the strongest reputation comes from a simple message:

“If this company builds your factory, your production will start on time.”


Conclusion

Looking at the European operations of Japanese contractors, they have won factory construction projects from a wide range of companies, including:

  • Korean manufacturers
  • German manufacturers
  • U.S. manufacturers
  • Swiss companies

Their success stems not from serving Japanese companies alone, but from their ability to deliver complex manufacturing facilities reliably.

For Japanese companies seeking to expand their business in Europe, the example set by Japanese general contractors provides a valuable lesson:

Success depends on demonstrating operational reliability and manufacturing expertise that appeals to non-Japanese clients as well.


References

https://www.takenaka.eu/en/portfolio-items/hyundai-car-factory/

https://www.takenaka.eu/en/portfolio-items/mubea-poland-factory/

https://www.takenaka.eu/en/portfolio-items/mubea-extension-poland/

https://www.takenaka.eu/en/portfolio-items/aryzta-food-production-factory-poland/

https://www.takenaka.eu/en/portfolio-items/nexen-tire-europe-technical-headquarter/

https://www.takenaka.eu/en/designbuildprocess/

https://www.takenaka.eu/en/location-hungary/

https://kajima.pl/en/realizacje_post/elektrolux-olawa/

https://kajima.pl/en/realizacje_post/parker-hannifin-siechnice/

https://kajima.pl/en/realizacje_post/gates-legnica/

https://kajima.pl/en/realizacje_post/colgate-palmolive-manufacturing-projektowanie-swidnica/

https://www.kajimaeurope.com/our-business/construction

https://pmc.ncbi.nlm.nih.gov/articles/PMC7485813

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